ACTIVATE
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Empower Enterprises | Keller Williams Realty

GET
MORE.

ACTIVATE is a proven system for agents who are ready for more productivity, more closings, and more GCI — in 100 days.

Apply NowLearn More
100
Days to $100K GCI
3×
More likely to hit GCI targets when tracking the 4-1-1
7
Proven pillars that replace hustle with a real system
Upside when effort meets the right structure
The Problem

Busy Isn't the Same as
More Productive

Most agents confuse activity with productivity. Effort without a system doesn't compound — it just exhausts you.

You're working long hours but your GCI isn't moving.

Your calendar is full, but your pipeline is empty.

You're putting in the effort — just without a real system.

Every week feels like starting over from scratch.

The 7 Hacks inside ACTIVATE replace hustle-without-direction with a repeatable, proven system that turns daily action into real income — and more of it.
What It Is

Not a Program.
A System for More.

ACTIVATE is a complete business transformation platform embedded directly in the Market Center — combining coaching, accountability, and operational support into one integrated model.

01

Proven Pathway

A battle-tested blueprint that has guided agents to $100k GCI in 100 days. Not theory — documented results. More productivity, more closings, more income.

02

World-Class Coaching

Industry-leading coaches who provide real-time feedback. Active agents and leaders who've hit these numbers themselves — giving you more clarity at every step.

03

Lead Levers

Advanced FSBO/Expireds strategies, Sphere of Influence marketing, and circle prospecting techniques that actually convert — more leads, more appointments, more deals.

04

Earn Into Leads

Show up, engage at a high level, and earn the ability to receive referrals and online leads — so you can focus on converting and closing more business.

Who It's For

The Activate
Agent

This program is built for agents who want more — not incremental improvement, but exponential growth.

  • Full-time real estate professionals
  • Growth-minded and eager to learn
  • Experienced, resilient, gritty
  • Committed to a business plan & consistent coaching
  • Producing $1M–$5M closed volume in the last 12 months
  • 100% all-in on building a $100K pipeline by year end
100
Days to $100k GCI
3×
More likely to hit annual GCI target when tracking the 4-1-1 weekly
The Framework

7 Hacks for More GCI

Seven pillars that replace hustle-without-direction with a repeatable system — delivering more productivity, more conversions, and more income.

1
The 4-1-1 Framework
More Accountability

4 weekly activities, 1 monthly milestone, 1 annual goal. What gets tracked gets done. Visibility creates accountability — accountability creates more results.

2
Power Days & Community
More Momentum

Motivation isn't a soft skill — it's infrastructure. The agents around you set your standard. Power Days create the focused bursts that move the needle fastest.

3
Muscle Memory
More Conversions

Hesitation kills deals. Role-play daily, record and review, get coached in real time. Objection handling becomes a practiced pivot, not a panic moment.

4
Protect Prospecting
More Productive Time

Time block first. Guard relentlessly. Batch everything else. Your 9–11am prospecting block is the highest-leverage activity in your business. Defend it.

5
Real-Time Clarity
More Visibility

A weekly pipeline report isn't paperwork — it's your business GPS. Track appointments set, listings taken, and contracts signed. Data doesn't lie.

6
No Cookie-Cutter Plans
More Clarity

Goals built around your personality, your energy, and your lead sources. A plan that fits how you actually work — and produces more results because of it.

7
Know Who to Call
More Pipeline

FSBOs, expireds, circle prospecting, online leads & database. Know exactly which leads to prioritize and exactly how to approach each one — every single day.

The Weekly Rhythm

Structure That
Produces More.

More productivity requires consistent execution. ACTIVATE provides the framework that turns good intentions into measurable results — every single week.

Monday

Weekly Kickoff Call

Start every week with more purpose. Review wins and challenges, set clear objectives, align with goals. 10AM on Zoom.

  • ·Previous week review
  • ·Clear weekly targets
  • ·Motivation & training
  • ·Community connection
Tue–Thu

TWR Sessions

Where skills meet action. Live sessions combine skill development with immediate application — not passive learning, but active skill building. Starts 9AM Tuesday.

  • ·Script practice & roleplay
  • ·Objection handling
  • ·2 hours live lead generation
  • ·Real-time coaching feedback
Always On

1-on-1 Coaching

Regular sessions with your dedicated coach. Personalized roadmap, real-time guidance, accountability that actually follows through.

  • ·Personalized business plan
  • ·4-1-1 tracking & review
  • ·Pipeline visibility
  • ·Goal clarity & correction
Real Results

Real Agents.
More Results.

These aren't outliers. These are agents who committed to a system, showed up for the community, and got more than they thought possible.

"I got to love my business while doing my business. Paul didn't just hit a number — he built a plan that actually fit his strengths, his clients, and the way he works best."

Paul Scott
Nashville Music City
$100K GCI in 100 Days

Coached in real time, held accountable every week, executed with precision. Paul's message: "If I can do it, you can do it too."

"I wouldn't have been able to do this level of production in such a short period of time without the coaching and mentorship in ACTIVATE."

John Barrs
KW Nashville — 3 Years Stuck at $7M/Year
5 Listings in 30 Days

Joined KW Nashville, stepped into ACTIVATE. 5 listings in 30 days, 2 buyer agreements signed, multiple contracts moving toward close. More structure meant more results.

Included Benefit

More Marketing.
Less Overhead.

Professional design templates, ready to deploy — so your listings shine without the overhead, giving you more time to close.

1

Open House, Just Listed, Coming Soon

Professionally designed materials available as social posts, eblasts, and flyers.

2

Listing & Buyer Presentations

Comprehensive, branded presentation templates that close — giving you more wins at the table.

3

Simple Ordering

Email Evan with the template you want and the MLS number. That's it — more output, less effort.

How to Order

Getting your custom marketing materials is as simple as two pieces of information:

1. The design template you'd like

2. The MLS number of the property

Email directly to Evan and receive professional, branded materials fast — consistent across all your channels, with more impact on every listing.

Apply to ACTIVATE
Your Coaches

Coached by
Doers.

Real coaches. Active agents and leaders who've hit these numbers themselves — giving you more feedback that's earned, not theoretical.

SJ
Shawna Jones
Coach — KW Music City, Nashville

Shawna brings energy, structure, and relentless follow-through to every agent she coaches. She drives the weekly rhythm, the accountability systems, and the culture that makes ACTIVATE work at Music City. If you need someone who will hold you to a higher standard while genuinely investing in your growth, Shawna is that coach.

Book with Shawna
ER
Evan Ransom
Program Director — Technology Coach

Evan built ACTIVATE from the ground up and oversees the entire platform across all market centers. As the technology coach, he runs the Marketing Concierge, KW Command, SmartPlans, lead funnels, and all things automation. His job is to take the confusion out of the tech stack so you can focus on what actually produces income: conversations and closings.

MD
Mary Dunn
Coach — KW Murfreesboro

Mary coaches with a hands-on, no-excuses approach rooted in real production experience. She knows what it takes to build a pipeline from scratch and what it takes to keep one full. At KW Murfreesboro, Mary is the person who will make sure your weekly actions match your annual goals — and call it out when they don't.

Book with Mary
CL
Corey Luce
Coach — KW Franklin

Corey brings a calm, strategic coaching style that meets agents exactly where they are and pushes them where they need to go. At KW Franklin, he focuses on building sustainable business habits, sharpening scripts, and helping agents turn inconsistent effort into consistent production. Corey is the coach who helps you see what you're missing.

Book with Corey
This Is Your Moment

Your Next
100 Days.
More GCI.

Stop leaving money on the table. The only thing standing between you and more productivity — more closings, more GCI — is the decision to begin.

Apply NowLearn More

Monday calls 10AM Zoom  ·  TWR Sessions 9AM Tue–Thu