Effective Date: April 3, 2026
ACTIVATE ("we," "us," or "our") operates the ACTIVATE Portal ("Portal"). This Privacy Policy describes how we collect, use, store, and protect your personal information when you use the Portal or interact with our public website.
| Category | Examples |
|---|---|
| Account & Profile | Name, email address, phone number, profile photo, market center, role, KWUID, DISC profile, MLS ID, home address, birthday |
| Marketing Profile | Title, brokerage name, brokerage address, license number, website, logo, market area, testimonials, CTAs |
| Activity & Business Data | Daily activity logs (calls, conversations, appointments, closings), pipeline deals, commission data, 4-1-1 goals and results |
| Community Content | Posts, comments, images, poll votes, likes |
| AI Tool Inputs | Prompts and content you submit to AI-powered tools (script practice, content generators, Bob the Broker questions) |
| Applications | Name, email, phone, market center, reason for interest (submitted via public application forms) |
| Feedback | Bug reports, suggestions, and ratings submitted through the feedback feature |
We use your information to:
We use third-party services to operate the Portal. These providers process your data on our behalf and are subject to their own privacy policies:
We retain your data for as long as your account is active or as needed to operate the ACTIVATE program. If your account is deactivated, your data is retained for program reporting and record-keeping purposes. Your activity data, production records, and coaching history remain in aggregate reports even after deactivation.
You may request deletion of your personal data by contacting us. Some data may be retained where necessary for legitimate business record-keeping or legal compliance.
The Portal sends notification emails for events such as 4-1-1 submissions, announcements, community mentions, and achievement unlocks. You can control which notification emails you receive through your Notification Preferences in your profile settings. Opting out of a notification type will prevent that email from being sent, though you will still receive in-app notifications.
We implement reasonable technical and organizational measures to protect your data. For details on our security practices, please see our Information Security Policy.
The Portal uses browser cookies for authentication session management. We also use localStorage to store your theme preference (dark/light mode) and UI state. We do not use tracking cookies or third-party analytics cookies.
The Portal is not intended for use by anyone under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected information from a person under 18, we will delete that information promptly.
Depending on your jurisdiction, you may have rights regarding your personal data, including:
To exercise any of these rights, contact us through the Portal's feedback feature or reach out to your ACTIVATE coach.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the Portal. Your continued use of the Portal after such changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or our data practices, please contact us through the Portal's feedback feature or reach out to your ACTIVATE coach.
See also: Terms of Service · Information Security Policy